Strategic Groups, Competitive Groups & Performance within the Uk Pharmaceutical Industry: Improving Our Understanding of the Competitive Process
نویسندگان
چکیده
Strategic group research originated in the 1970s and a number of notable studies centred on the US pharmaceutical industry. Results were, however, conflicting. This paper explores the nature of strategic groups in the UK pharmaceutical industry. The study confirms the presence of between 6 and 8 strategic groups across the period studied, 1998 to 2002. The study also demonstrates a statistically significant relationship between these strategic groups and performance using three performance measures. The paper then compares strategic groups with competitive groups and concludes that the distinction is important and may explain the contradictory findings in earlier strategic group research. (100 words)
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